The world's best digital marketing training

Harness the power of effective online marketing to grow your business

 

Every business wants to grow and whether you are looking to manage your own Pay Per Click campaign or simply have ‘more informed’ conversations with your PPC agency, this one-day workshop is right for you.

Why attend this course? 

 

By the end of this workshop, you will have the confidence and all the skills to implement effective PPC campaigns to grow your business.  You will be a better marketer, able to increase website traffic, while reducing the costs.  This workshop is about building your capability to market your business effectively, and the investment in this workshop will pay for itself after your first campaign.

 

Upon completion of this course, you will be able to:

  1. Refine your strategy so more website visitors turn into leads

  2. Evaluate and analyse your key search terms to improve your copy

  3. Understand what defines effective PPC and be able to manage and implement it

  4. Use powerful tools that will provide you a competitive advantage

Our next training will be in October, details will appear here shortly.

Training overview

Our one-day Google Adwords PPC workshop, covers the following topics:

 

Why Google Adwords needs to be part of your marketing strategy

 

The world of PPC
We explore direct response vs brand awareness, explain the anatomy of a search page and discuss 'Why is Google so important'.  At the heart of PPC is your campaign, and you will learn how to do it.  It's all a matter of structure, knowing the relevant terminology and building something that works for you.  You will be able to identify and build a successful campaign

 

Conversions – this is why we do it!  
Look at conversions as a measure of making money.  The key in this section is the importance of 'Linking' accounts, this will enable you to see the whole picture – Adwords, analytics, webmaster tools (search content) (bing analytics & conversions).  The beauty of setting up an effective system, is it provides you with the ability to measure everything.  You will learn how to set the right goals and how to measure your success.

 

Adgroups
These are tightly themed relevant adverts – you will learn about Ad extensions, keywords, identifying search terms, negative keywords, routine and your a
udiences (touch on remarketing)

 

Bid management, quality score and understanding cost per click 

 

Effective set up

  • Link your analytics to your ad words 

  • Dynamic search campaigns 

  • Importance of a good webpage structure (title, heading, url etc)


Using the display network in a very targeted way


Remarketing 

Our Adwords workshop is a practical session that will provide you with all the strategies required to grow your business effectively using Adwords.
 
You will learn:
1. How to increase your web traffic
2. How to successfully convert more of these visitors to leads
3. How to do it in a more cost-effective way to maximise your investment
Stages of PPC training

We can create bespoke training solutions and accommodate one team.  If you have any questions about our PPC/SEO training, or any of our training programmes, please send us an email with your questions and we'd be delighted to answer them.

View pdf here: